Friday, August 15, 2008

LAX FUJ and WLA reach new Merchandising Deal!

The Western Lacrosse Association (WLA) - the premier lacrosse league in Western Canada - has agreed to partner with LAX FUJ ( limited lax gear for a 2008 pilot league merchandising program!

The WLA is currently in their playoff season - with Coquitlam and Burnaby headed into a Game 7 on Sunday night at Coquitlam, 7:45pm start! The winner of that game and thus series will move on to face the No. 1 seed New Westminster Salmonbellies in another best of seven to start this Tuesday in New West.

Dan Richardson, GM of the Salmonbellies, is also one of the league's leaders and knows the value of marketing the league as a brand. Richardson was the key to getting this positive program off the ground so props to the 'Bellies. The WLA offers some of the world's best lacrosse and together we look forward to helping the league grow in Western Canada and internationally. Don Scott, Governor of the league, approved the deal tonight.

WLA league apparel will be for sale at Game 3 of the WLA final, and if lucky, at Game 1. Check for us in the lobby of the storied Queens Park Arena. The designs look great and partial proceeds go back to support the growth of the WLA.